How to Build Investor Relationships Before You Need Funding
The best time to meet investors is before you're actively raising. Learn how to cultivate long-term relationships.
Seed RaiseToo many founders wait until they're actively raising to start reaching out to investors. By then, it's often too late to build the kind of trust and rapport that leads to an enthusiastic "yes." The smartest founders nurture investor relationships months (or even years) before they ever open a round.
Why Build Relationships Early?
Early investor conversations aren’t about getting a check—they’re about building credibility. When the time does come to raise, investors already know you, trust your judgment, and have watched you execute over time.
Show Up Without an Ask
Attend demo days, industry meetups, and virtual panels. Connect on LinkedIn or Twitter. Engage with investors’ content thoughtfully. The goal is simple: get on their radar without immediately pitching.
Share Regular, Honest Updates
One of the most effective strategies is sending a short monthly or quarterly update to potential investors you meet along the way. Include:
- Highlights: key wins, growth metrics, new hires.
- Lowlights: honest challenges or lessons learned.
- Upcoming goals: what you’re tackling next.
This builds a track record of execution and transparency.
Seek Advice, Not Money
Reach out for perspective on go-to-market strategies or product decisions. When investors feel like they’ve contributed to your thinking, they’re far more likely to invest later. It also signals you’re coachable and open to feedback.
Build Your Brand Publicly
Investors often research founders before taking a meeting. Share your learnings, product insights, or founder journey openly on social platforms. This establishes you as thoughtful and passionate—not just someone chasing a check.
Play the Long Game
Relationships compound. Founders who invest early in these connections often find their raises oversubscribed because investors have had time to build conviction. Start now, and by the time you’re raising, you’ll have a warm bench of believers.
Bottom line: The best fundraising processes start long before the first dollar is needed. Build trust, share progress, and give investors a chance to root for your success.